Grubhub+, when it launched in 2020, was described as the “Amazon Prime of food delivery”: like other loyalty programs run by other delivery services, it’s a subscription service where members get free delivery on orders and potentially other bonuses. announced an investment and partnership in which Amazon will offer free membership to Grubhub+ for one year to Prime members in the country, and take equity in Grubhub potentially worth hundreds of millions of dollars. Today, the e-commerce giant and Just Eat Takeaway - which owns Grubhub in the U.S. Now three years on, it’s taking a different approach to tackling the space to build in one more sweetener to encourage more sign-ups to its Prime subscription service. Amazon tried but then ultimately stepped away from building its own cost-intensive Grubhub and DoorDash competitor in the U.S.
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